Category Life Style

Jewelry often is referred to as art, and designers such as Gabrielle “Coco” Chanel exhibited their work in art galleries to show its refinement and future value—and it is a tradition that Rachel Bu is continuing through her new jewelry brand, Authorne. Bu, a contemporary artist and jewelry designer, is unveiling her first fine jewelry collection with a curated exhibition at Powerhouse Arts in Brooklyn. The Sept. 19 event will feature her first 18 jewelry pieces as well as her artist sketches, process renderings, and digital artwork. It’s a bold entry into the jewelry industry, and that’s exactly how Bu

Continue readingAuthor Is Rachel Bu’s Transition from Contemporary Artist to Jewelry Designer

Industry / Marketing / Retail / Your Store If you’re not in the habit of regularly creating campaign photography to promote your jewelry collections, you’re missing out on a chance to connect with your customers. Producing photo shoots—beyond grabbing your iPhone and hitting up Cousin Jenny to model—may seem daunting for a small jewelry store staff. One of the biggest hurdles is the budget you must consider: $1,500 on the low end to upward of $20,000. But thinking bigger about your marketing messages and visuals is a smart business move for any retail jeweler who hopes to succeed in the

Continue readingCreate Campaigns That Make Jewelry Irresistible To Consumers